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We also offer tailored Brand Essence workshop processes.

Often combined with our ideagen work, this workshop aims to take you back to the heart of the brand to discover its unique meaning - the foundation on which it can build a relationship with its public. This may go deeper than the brand's current manifestation. It uncovers the unique and motivating role that the brand can take in the lives of customers and potential customers.

Some people call this the brand 'truth'. It is. Without a grip on it, marketing communications can be doomed to grope around in the dark, unsure how to chart a direction forward, or judge one opportunity against the next.

We typically work with a multi-disciplinary team of 6-9 over 1-3 days. The process usually involves three key stages:

Elicitation - exploring what we know, our beliefs, understandings, impressions, prejuducies etc.

Exploration - a deeper look at the constituent parts of the brand, in terms of where it came from, what it does (for whom, and how), its personality, the values that underpin it, the 'real' relationships it has with its consumer and how it sits in its market (alongside its competitors.)

Articulation - A rebuilding of the telling insight we have gained into an expression of the uniqueness of the brand, on which we can found its future success.

We often include consumers within the process.

Clients who have used this approach with us include:

BSkyB
UNHCR
Cadbury
Christian Aid

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